This brewery’s tribute to beer bellies is spreading like wildfire

We all know that there are pros and cons when it comes to drinking beer. The pros: it tastes good and feels good. The cons… Hmm, thinking about it now I have a hard time finding any cons. At all.

This German brewery was growing tired of all beer commercials featuring unrealistically attractive models, and decided to use normal men to represent their consumers in a more honest light: as men with beer bellies.

The result is as refreshing as a cold beer on a hot day.

They decided to pose their new models imitating the pregnancy photos that are becoming more and more common, where women tenderly caress their big bellies. But instead of caressing a baby, these men are holding something that they’ve spent a lot of time raising and feeding – their beer bellies.

The company’s slogan is naturally “Brewed with love”.


beer belly

beer belly

beer belly

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